The Air that Cools your Home Heats Up the World

The outdoor clothier outfit Columbia teamed up with Prolam Y&R to decorate the façade of a newly refurbished building in Santiago, Chile, with the image above. Translated into English, the headline reads “The air that cools your home heats up the world.” Columbia belongs to the Conservation Alliance, whose website describes their corporate tag-team as “a group of specialty outdoor businesses that has become a powerful source of grass roots conservation and environmental funding.”