Posters made with environmentally friendly, water-soluble ink were placed above wild postings around Vancouver. When it rained, the ink bled onto posters below, showing how oil spills affect everyone.
Advertising Agency: BBH Asia Pacific, Singapore
Executive Creative Director: Steve Elrick
Creatives: Paul Downs, David Thackray
Programmer: Noel Chan
Producer: Amy Wong
The world has already moved on, but why are you still driving that gas-guzzling clunker? That's the premise of this new Renault EV spot out of Publicis Conseil and directed by Dougal Wilson.
This press campaign for the Land Rover Defender out of RKCR/Y&R shows how ready the car is to tackle its next adventure, no matter where the driver takes it.